Willards Original Cuts

The Brand: Willards Original Cut chips are a South African snack for the whole family. Willards really understands what South Africans love to snack on, and how great their snacks are to share. We revived the Original Cut brand and pack design with a fresh, appetising appeal.

The Process: Willards Original Cut needed to reinvent itself and had fallen behind in terms of shelf-impact in a very competitive snack environment. The Original Cut identity was recreated to bring back a nostalgic feeling to the brand. We photographed the flavour cues for each pack making them look bold and appetising.

Client: AVI - Willards
Date: 2016
Services: Design, Art Direction, Photography, Branding
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