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Oh, grassy glades! oh, ever vernal endless landscapes in the soul; in ye,—though long parched by the dead drought of the earthy life,—in ye, men yet may roll, like young horses in new morning clover; and for some few fleeting moments, feel the cool dew of the life immortal on them.

Client: AERO
Date: 2017
Services: Packaging design


New Packaging Design for a more premium experience

The Brand. Aero is a global chocolate brand manufactured by Nestlé. The chocolate is known for its unique “bubbly” texture that collapses as the bar melts in your mouth.

The Process: Aero is always innovating with new line extensions to offer consumers a variety of flavours to choose from. Our team was briefed to develop a limited addition pack design for a Cappuccino flavoured Aero. The brand has a strict global CI with regards to how the swirl of bubbles can be used and information appears on pack. Our creative solution to make the pack stand out as a limited edition and premium pack was to change the orientation from landscape to portrait. We also developed the descriptors to look premium and work with the existing Aero word-mark.

If you haven’t tasted new limited edition Aero Cappuccino yet, where have you been, guuuuurl?

Posted by Aero South Africa on Friday, 18 August 2017

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