2018 Trend Report Part 1 : Nature Goes Next Level

When it comes to Brands in 2018, we want it all. 

Our brands are an extension of our identity. The products we buy today are more than just products, they represent who we are and the values we hold to be true. And when we purchase our values, the brand’s packaging plays the role of reflecting those values back to us from the shelves. When it comes to wellness, we want everyday products to look and feel healthy and wholesome. For luxury goods, we want the quality of the product to extend to the quality of the packaging. We gravitate towards nostalgic products that evoke an analog and old-school feel, yet are still modern enough to remain timeless. We want brands that don’t even look like brands as we know them in a traditional sense, with logos and defining marks becoming secondary to the artwork or messages that define the brand.

With so much choice in the market today, our expectations for exceptional products and packaging have become more refined, and brands are racing to keep up.

Here’s what the future of branding and packaging has in store for us in 2018.

 

Part 1:

Nature goes Next Level

With the increase in bringing the outdoors in, and a continued yearning for the real world and offline experiences, the images and icons from the natural world have become synonymous with organic products. We are seeing a shift of style that is less realistic and more illustrative that takes nature to the next level.

It’s official. Plant ladies are the new cat ladies.

Now more than ever, people in the Millennial bracket are taking up gardening and filling their homes with houseplants. According to the 2017 National Gardening Report, 74 percent of US households are flexing their green thumbs, and this trend is reflected in the products we buy. With the increase in bringing the outdoors in, and a continued yearning for the real world and offline experiences, the images and icons from the natural world have become synonymous with organic products. We are seeing a shift of style that is less realistic and more illustrative that takes nature to the next level.

 

Smoor

Bloombox Brand Engineers created a new packaging system for chocolate brand Smoor, and it’s a virtual trip to a botanical garden, complete with chocolate at the end of your visit.

 

Halau

Inspired by the tropical beauty of Hawaii, fruit snack brand Halau commissioned Creamos Agencia to create a series of textured vector illustrations as part of their brand identity.

Pepsi

Pepsi China’s Limited Edition can for last year’s Shanghai Fashion Week was a tropical dream, with silhouettes of palm fronds and banana leaves set against a Millennial Pink background.

Ron Valdeflores

Nothing says vacation better than a bottle of rum adorned with birds of paradise. The tropical-inspired packaging for Ron Valdeflores’s Oaxacan-made spirits channels the lush greenery of Mexico’s jungles.

Mrs. Wormwood

Mrs. Wormwood’s aesthetic is synthesized through a dynamic juxtaposition of feminine florals and low-key creepy. With delicate embellishments in the form of skulls and spiders, the designers at Chad Michael Studio kept this gin bottle label from becoming too stuffy with its subversive use of Victorian design tropes.

 

Villa Yasmine

Villa Yasmine, the “high-end boutique for the discerning global citizen” employs ample use of all things tropical to whisk their customer’s imaginations off to far away adventures. Their brand identity “finds inspiration in Henri Rosseau’s exotic jungle landscapes and antique postage stamps that make reference to the shopper’s wanderlust, their constant desire to travel and discover the unknown.”

 

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